Artificial Intelligence Principles
Peloton is committed to the responsible development and use of Artificial Intelligence (“AI”) to empower our Members to live fit, strong, long, and happy lives.
Our AI Principles are rooted in our core values and guide our approach to AI development and deployment to ensure we deliver on our mission to bring integrated fitness and wellness experiences to Members anywhere.
- We Use AI to Elevate Our Capabilities and Empower our Members
We will use AI to enhance our internal capabilities and products to deliver a premium connected fitness and wellness experience for our Members, enabling them to achieve their best.
- We Respect and Prioritize Member Privacy
We prioritize Member privacy by transparently communicating our data collection practices and use, securing our Member’s personal data, adhering to laws and industry best practices, and embedding privacy and security measures throughout AI design, development, and deployment
- We Are Accountable, Responsible, and Transparent:
We use AI to support, not replace, human creativity and expertise, following best practices for responsible use. We ensure accountability with clear policies, governance, and human oversight of AI outputs, while transparently explaining its use to our Members.
- We are Committed to Championing Fairness :
We are committed to fairness and inclusion, continuously reviewing our AI systems to prevent bias and discrimination, and creating solutions that benefit all Members.