Peloton Pricing Updates

At Peloton, we continue to define and remain a leader in the global Connected Fitness category with our award-winning hardware portfolio.  We are committed to a thoughtful pricing strategy that best supports the needs of our business, and reflects the value of our premium hardware. Today we are announcing a series of adjustments to the Recommended Retail Price (RRP) of select Peloton products and offerings in certain markets: 

• Peloton Bike: £1,599 (UK); $2,699 (Australia); €1,899 (Germany and Austria) 

• Peloton Bike Refurbished: £1,299 (UK Only)

• Peloton Bike+: £2,199 (UK); $3,699 (Australia); €2,699 (Germany and Austria) 

• Peloton Bike+ Refurbished: £1,899 (UK Only)

• Peloton Row: $3,295 (US); $4,195 (Canada)

• Peloton Rental (Bike+ only): £125/month + £200 one time joining fee (UK)

Peloton also offers the option to purchase Certified Refurbished Bikes in select markets, and financing options across our product portfolio. Following the recently announced shift in Germany from a direct-to-consumer to a third party sales and distribution model, the current price of Peloton products in Germany and Austria can be found on Amazon and Fitshop’s local websites.  

In recent months, we’ve added new experiences for All Access Members (hardware owners) including: 

• Amazon Kindle: Peloton Members can now access their Kindle library enjoying a full-screen reading experience optimized for exercising with all of their favorite Kindle features, like adjusting font sizes, bookmarking, and jumping between chapters with ease. More information can be found here.

• Just Guidance: This feature allows Members to follow workout plans created by Instructors while enjoying favorite shows, movies, books, and more. 

• Benchmark Classes: On the Peloton Row (US and CA only), Tread, and Tread+ (US only), we now offer a Benchmark workout where Members can take a 2km row or 1 mile run and easily track their progress for these key distances over time. 

• Pace Targets: For Peloton Tread owners, Pace target classes allow Members to personalize running experiences and track long-term progress as they move up through the experience levels on the way to achieving personal running goals.  

• Scenic Content: We offer an expansive library of scenic content, including Instructor guided, time, and distance based classes. As part of our partnership with the New York Road Runners, we’ve  introduced a series of classes featuring exclusive footage from the TCS New York City Marathon. In recent months, we have expanded our Audio Guided Scenic classes, which is content shot on location with audio guidance from Peloton’s expert Instructors. 

• Outdoor Running and Walking: Audio only, outdoor running & walking classes are now available on the Tread as well as the Peloton App. We’ve launched Running Training programs like our Half Marathon Program with outdoor content that Members can use on and off the Tread.

• Future Innovation: A selection of software Beta tests are also in development. These include Personalized Plans, Peloton Strength+ App (Beta currently available in the US only), and new gaming-inspired workout experiences (more details can be found here). 

Looking ahead, we will continue to evolve the Peloton experience to ensure we’re providing the best value for our Members. Our goal is for Peloton to be the most trusted fitness companion - whether at home, outside, or at the gym. We want to be with our millions of Members through every step of their fitness and wellness journey.