An Update on Peloton Pricing

Today, we’re announcing two important changes in the price of our service.

First, later today, we’re lowering the price for our Bikes and Treads in all markets. We want more people to be able to afford our hardware. This is a strategic decision to play for scale and increase market share. 

Second, we’re increasing the price of our all-access membership in North America after eight years without a price increase. During those eight years, we’ve made significant investments to improve the quality of the subscription experience. We've consistently added content, disciplines, music, instructors, and new features, across three products: the Peloton Bike, Tread and Guide. Our Members are also getting more out of their Membership: monthly workouts per All-Access Membership more than tripled from 4.4 in October-December 2014 to 15.5 in October-December 2021. 

There's a cost to creating exceptional content and an engaging platform, and this price increase will help us continue to deliver for our Members. So, starting June 1, 2022, we will be increasing the price of our monthly North America All-Access membership fee from $39 to $44 in the US and from $49 to $55 in Canada.

International membership pricing is currently unchanged, as we are continuing to build out our library of content for our global audience.

The price of hardware relative to the subscription is one of many levers by which we are looking to reduce barriers to entry.

Last month we launched a pilot program in select US markets, One Peloton Club, which enables Members to rent a Peloton Bike with zero commitment and access our complete library of live and on-demand fitness classes for one low monthly fee. We’ve expanded this test and added Bike+ so we can continue to gather data that will drive our decision making.

We have an unwavering commitment to deliver the best connected-fitness experience anytime, anywhere. The pricing changes we are announcing today are part of our new CEO Barry McCarthy’s vision to grow our community as we continue to deliver for our Members and shareholders as the leading global connected fitness platform.

*Note: Hardware pricing updates not inclusive of Peloton Commercial.