The Peloton Story
Our company and mission
How it all started
In 2012, we brought the best talent in technology, hardware and production together to accomplish an ambitious goal: bring the community and excitement of boutique fitness into the home. The idea struck us after years of struggling to get to the workout classes we loved, while balancing our demanding jobs and busy families. So we made it our mission to bring immersive and challenging workouts into people's lives in a more accessible, affordable and efficient way.
Our purpose
Empower people to live fit, strong, long, and happy lives
Our mission
Bring integrated fitness and wellness experiences to Members anytime, anywhere
Our values
Believe
We believe in the power of Peloton to change people’s lives.
Bring your best
We always bring our best. We put Members first, delivering products and experiences for which we can be proud.
Lift people up
We lift each other up, knowing that together we go far.
Peloton is for everyone
A new concept in fitness
We use a combination of technology, content and best-in-class instructors to empower our millions-strong community through fitness. Our library of classes with curated music is designed to keep you coming back. You can reach your goals at home, on your own time.
The Peloton difference
Millions of Members use our platform to connect, bond, inspire and grow stronger together. Through our immersive software like the live Leaderboard, beautifully designed hardware, addictive classes, empowering instructors and exciting community events, we’ve created an opportunity for people to discover the best versions of themselves through the power of sweat.