Peloton Announces Corporate Wellness Offering

Peloton (Nasdaq: PTON) today announced Peloton Corporate Wellness, a new way to bring Peloton content or connected fitness products to businesses and organizations operating in the United States, United Kingdom, Canada, and Germany, with Australia coming later this year. The same Peloton experience loved by more than 5.4 million Members is now available to organizations who are committed to providing employees access to innovative mental and physical health resources. 

“Introducing Peloton Corporate Wellness is the latest step to making the award winning Peloton experience more accessible,” said Peloton’s President William Lynch. “Over the years we’ve worked hard to help our Members achieve healthier and happier lifestyles. Peloton Corporate Wellness is the natural extension for us to be able to scale that offering. Together with our Corporate Wellness partners, we’re now able to share the experience with millions more while also driving stronger culture and community within the workplace.” 

Starting today, organizations can offer subsidized access to Peloton Digital and All Access Memberships, as well as exclusive benefits on Connected Fitness products. Corporate Wellness partners will receive access to tailored enterprise features to help drive strong engagement, reduce administrative workload and measure impact, all via an easy to use and secure platform. Each Corporate Wellness partnership will benefit from Peloton’s brand and marketing expertise, extensive knowledge of member engagement, and community-building tools. 

More than a fitness program 

Attracting and retaining great talent, increasing employee engagement and health, and building community are long-term goals for all organizations. In addition to the measurable and tangible health and wellness benefits that Peloton can deliver, Peloton Corporate Wellness also has the unique opportunity to help organizations drive employee engagement and retention. Peloton’s high engagement and member satisfaction is driven in part by the number of community-first features like Tags, which helps Members find other Members with similar interests on the Leaderboard, and Sessions to make it easier to workout with a group. Similar to a live class, Sessions is another way to work out together where Members can schedule any ride or run, 20-minutes or longer, then send an invite to others to join that class. Peloton's social tools can be used to help teammates bond while also forging great fitness habits.

During just the first three months of 2021, total workouts on the platform grew to 171 million, an increase from 48 million in the same time period last year. As of May 2021, Members averaged 26 workouts per month. Peloton also surveyed Members in the U.S., U.K, Canada, and Germany. Members reported that the platform made them feel happier (77%) and felt their mental health improved (65%). Additionally, they felt more accomplished (83%) and more productive at work (64%).  

A new way to think about corporate wellness 

In the UK, Sky is one of the first Peloton Corporate Wellness partners. Eligible employees will receive exclusive benefits of Connected Fitness products to support team building and healthy habits. In the US, other organisations partnering with Peloton Corporate Wellness include Wayfair, Samsung, SAP and Accenture Interactive, part of Accenture.

Stephen van Rooyen, Executive Vice President & Chief Executive Officer, UK & Europe, Sky said: "We’re excited to expand our partnership with Peloton to make fitness more accessible to our thousands of employees. They already love the Peloton bikes we provide in our gym, and we look forward to working with Peloton on making a lasting impact on their wellbeing."

Cassidy Rouse will now lead the new team as Global General Manager of Peloton Corporate Wellness, reporting to Tim Shannehan, Peloton’s Chief Revenue Officer. In his role, Rouse will lead the team helping make Peloton more accessible. 

“We heard from partners that they need flexible employee wellness solutions that can meet the evolving demands of a modern workforce,” said Rouse. “Whether you're at home, on the road, or in the office, you should be able to access the physical or mental exercise that fits your schedule - and even team up with a coworker to motivate each other.” 

Partners who are interested in joining us to extend health and wellness to millions around the world can learn more about Peloton Corporate Wellness here.