Peloton Expands Partnership with Vitality

At Peloton we’re always looking for ways to make it easier for new Members to access our world class fitness and wellness content whether that’s through providing extended access to the Peloton App, our finance offering or partnering with companies through our Corporate Wellness program.

In 2020, we partnered with Vitality as part of its ‘Vitality at Home’ offering and provided thousands of Vitality members in the UK with extended free trial access to the Peloton App. Now we’re taking this one step further and launching a first of its kind partnership for Peloton in the UK, which will make it even easier for Vitality members to access our hardware and join our growing global community of 6+ million Members. Starting today, Vitality members can purchase the Peloton Bike, Bike+ or Tread and be rewarded with up to 40% cashback based on the number of Peloton workout days they record on a monthly basis*. For the Peloton Bike and Bike+ this represents up to £630 and up to £1,026 on the Peloton Tread, paid over a 36 month period. 

Cassidy Rouse, Global GM, Corporate Wellness at Peloton, said: “Peloton and Vitality share similar missions, which is to help people live healthier lives. We’re excited to extend our partnership by rewarding Vitality members for working out with Peloton. No matter where you are in your wellness journey - Peloton provides the best fitness experience that fits your lifestyle and fitness level.”

Nick Read, Managing Director of the Vitality Programme, said: “Over the last few years, we’ve seen a real shift in the way that people are choosing to exercise with more opting for flexible and accessible fitness, which they can access whether they’re at home or on the go. With this in mind, we wanted to offer something that speaks to this shift in behaviour, while also removing any barriers that people may face when it comes to keeping active. At Vitality, we are committed to helping people find ways of building exercise into their busy lives and we’re delighted to be deepening our existing relationship with Peloton.”

New Members joining the Peloton community can expect an ever-expanding library of fitness and wellness content from 10+ disciplines including indoor cycling, running, boxing, yoga, Pilates, cardio and more. In 2021 alone, we launched new features such as Sessions, Stacked Classes and Schedules, grew our instructor team to over 50 instructors, launched Spanish content and introduced boxing content - all to keep the Member experience as fresh and dynamic as possible. 

To learn more about the new offer with Vitality, visit Vitality’s Member Zone. 

*Internet connection and Peloton All-Access Membership (£39/mo) required. Earn up to £630.00 cashback on the Bike and Bike+ or up to £1,026.00 cashback on the Tread over 36 months. One purchase per each eligible Vitality plan. Offer available in the United Kingdom subject to delivery restrictions, see Peloton’s website for further details. Cashback applies to purchases of Bike, Bike+ and Tread only and excludes any other equipment or accessories purchased through Peloton. Cannot be combined with any other offers and/or promotions administered by Peloton. Cashback fulfilled by Vitality in its sole discretion. Qualifying health or life plans with Vitality Plus only. Vitality members are only eligible for either the Peloton cashback benefit or the gym benefit, but not both. Terms and eligibility criteria apply, see here.